Simple Facebook & Instagram Ads For Service Businesses
Running a service business is already enough work.
Marketing shouldn’t add more stress.
Our job is straightforward:
run Meta ads that bring in more leads, and manage them the right way so they keep working.
Before we run ads, we take the time to understand:
✔ What you do
✔ Who you serve
✔ What kind of jobs you actually want more of
No generic setups.
No copy-and-paste campaigns.
Every business is different, and ads work best when they reflect that.
Once we’re aligned, we build your Facebook and Instagram ads.
We focus on:
✔ Clear messaging
✔ Local targeting
✔ Simple offers that make sense for your service
Nothing fancy.
Just ads designed to get real people to reach out.
When ads are live:
✔ Calls come in
✔ Form leads come through
✔ More people are asking about your services
This is the goal — more opportunities, not just clicks.
Ads aren’t “set it and forget it.”
We:
✔ Watch what’s working
✔ Adjust what isn’t
✔ Improve lead quality over time
✔ Keep costs under control
This is how ads stay consistent instead of burning out.
When things are working well:
✔ We increase spend responsibly
✔ We expand the ads that perform best
✔ We keep quality in check as volume grows
The goal isn’t chaos.
It’s steady, predictable lead flow.
✔ Clear communication
✔ Honest feedback
✔ Straightforward answers
✔ No overpromising
If something isn’t working, we’ll say it.
If something is working, we’ll lean into it.
This works best when:
✔ Calls are answered
✔ Leads are followed up with
✔ You’re ready to invest in ads
✔ You want consistency, not quick wins
We’re here to help, but it has to be a two-way street.
We work best with:
✔ Blue-collar service businesses
✔ Local service companies
✔ Owners who take their work seriously
✔ Businesses that want more inbound leads
If you need more work and want Facebook & Instagram ads handled properly, you’re in the right place.
If this sounds like what you’re looking for,
apply to work with Northbound Media Group.
We’ll take a look and let you know if it makes sense to move forward.